Page 203 - Traditional Medicine Systems of BIMSTEC Member States – 2023 Report

Siddha Health & Wellness Centre Herbal garden at Health & Wellness centre

5.3 Ayush and POSHAN Abhiyan: Integrating the wisdom of Ayush in the
fight against malnutrition

a) POSHAN Abhiyaan is the PM’s overarching Scheme for Holistic Nourishment,

which introduces a convergence platform where different ministries and
departments working with common goals impacting nutrition outcomes come

together to achieve a synergy of all interventions to target under nutrition
effectively.

b) To work together against malnutrition through integration of Ayush systems
with the ongoing nutrition interventions, Ministry of Ayush and Ministry of

Women and Child Development have also entered a Memorandum of
Understanding (MoU) in 2020.

c) Dietary advisory developed by Ministry of Ayush on Kuposhan Mukt Bharat
comprising of general dietary advisory, advisory for pregnant women, lactating

mother, children, specific recommendations for anemia in pregnancy and
malnourished children based on regional and climatic preferences and principles

and Practices under AYUSH system, has been endorsed by Ministry of Women
and Child Development with States (MWCD).

d) Ministry of Ayush actively participates in the Jan Andolan activities under
Poshan Abhiyan. Till date total 10,719,231 Jan Andolan activities have been

conducted with focused theme of Ayush for nutritional wellbeing.
e) Activities include- awareness on regional and seasonal dietary practices, Ayush

related activities for anaemia in pregnancy, Yoga sessions, traditional foods
for healthy mother and child, medicine distribution, webinars etc.

India

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